Friday, August 23, 2013

The Next Chapter of My Life

It is said that all good things must come to an end.  After 12 years in the newspaper industry, on the advertising side of house, it is time for a change.  Two weeks ago I was offered and accepted an position with Voice Media Group the owners and publishers of the Phoenix New Times and 11 other publications throughout the country.  I have gone to the dark side, the world of digital, that's right SEO, SEM, Local Search (mobile and tablet), Social Media, and Re-targeting. I am looking forward to the challenge and not being bound to deadlines.

Oh and what did I smoke for the celebratory cigar? The Ezra Zion Reagan!

 The 7-20-4 Dog Walker is a petite corona with tons of flavor.

7-20-4  also has a cool back story that ends with the resurrection of a brand once owned by the RG Sullivan Cigar Company.  At its height the company claimed to be the countries largest producer of 10 cent cigars. The cigars were handmade, the filler was pure Havana tobacco with a Sumatra wrapper. According to a story in Time Magazine, the name 7-20-4 supposedly came from the numbers of a winning lottery ticket that RG Sullivan used to start the business. 

In 1963 the company closed; two years after being sold to a company who moved production to Scranton, PA.  An official from RG Sullivan essentially blamed Castro who's "regime has made increasingly difficult for us to secure Havana tobacco, which is, and always will be and important part of the 7-20-4 and Dexter Cigars made by the company"

The building was never sold and in 2008 Kurt Kendall, who owns the rights to the 7-20-4 brand, announced plans to market a modern version.

The week after the #IPCPR new cigars started to roll into our local B&M's.    The newest line to the humidor, at Goodfellas Cigar Lounge,  is distributed by Kuuts (Koots).  John Gonzales, National Sales Director for Kuuts (pronounced Koots), joined us at Goodfellas Cigar Lounge, for the Arizona Launch Party for the Placeres Reserva, Miro and Tabacalera Zapata.  These Cigars have been a top selling cigar in Europe for over a decade.   A new factory in Honduras, has given the company the manufacturing capacity to produce more cigars allow them to bring these cigars to the US for the time in its history. 

The Placeres Reserva, pictured below, starts out on the mild side of the spectrum and works it way to solid medium bodied smoke.  I do think the cigar would benefit from some time in a humidor.

This past Sunday my wife and I went out for some breakfast, and we ended up at the Brass Armadillo Antique Mall in Goodyear.  I stumbled upon a few cigar boxes for sale, nothing really special until I found this....a Cigar Box, from Don Raphael, with 10 Cigars still in cello for $14.95.  Some quick research Google and Twitter, found that the box of 20 retails for under $30, so I passed.  I'll keep looking and maybe, just maybe, I will find that hidden gem. A pre-embargo Cuban cigar.

And somewhere along the way, I paid cash for something, and got this bill back in my change...

My last week at the West Valley View  I was busy transitioning my clients to their new account executive.  Wednesday I took some time for myself and I spent an hour, or so, with Sam over at Fine Ash Cigar.  I picked up this El Triunfador from Pete Johnson and Don Pepin Garcia, this cigar was originally released in 2008 with a Connecticut Broadleaf Wrapper, however the current release uses an Ecuadorian Habano Wrapper.  This cigar starts out medium bodied and works its way up to full bodied smoke that is very complex. 

Monday brings new challenges, new colleagues, and a few old colleagues.  Until next time #KeepATightAsh

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